Future Farms are a unique brand – who had a unique challenge. 

 

A vegan burger company from meat-loving Brazil, they wanted a campaign that was going to be truly disruptive – and would help them punch above their weight as they launched in the UK. 

 

So we had the provocative idea of a guerrilla bait-and-switch. We’d run a fake campaign advertising the prospect of moving to Mars – since Earth was clearly dying. 

 

And then after a short period we’d deface our own work. With possibly the punchiest line I’ve ever written:

 

F*ck Mars. 

 

Because the mission and truth at the heart of Future Farms is they believe a meat-free future is one that not only tastes amazing – it can save the world.